Has COVID 19 thrown a spanner in the works for your cake business? It seems to have railroaded, Mother’s Day in the UK, Easter’s totally out of the window and it seems like birthday parties, baptisms, weddings and every event you can think of are just being cancelled along with your hopes that 2020 was going to be “your year”!
So what now? If you can’t make wedding cakes, birthday parties are cancelled and you can barely get any ingredients, what now? It can be easy at times like this to lose hope and be tempted to just give up. The problem seems insurmountable and realistically, what can you possibly do in these circumstances right? It’s totally beyond your control, but does that mean your cake business has to go into free fall?
Absolutely not! COVID19 is the name of this particular crisis, and whilst it is unprecedented, I assure you, that this will not be the first and definitely not the last roadblock that will face your business going forward. So now is definitely as good a time as any to build in some contingency planning for your business!
The biggest mistake that many business make when they are in difficult situations such as these, is try to carry on as normal. This is why for many it seems impossible to do, because ‘normal’ just isn’t an option. So the only way forward is to think about what IS possible rather than what isn’t.
As a cake company this is a really good time to think about what your clients need right now and how you can help them. Obviously you CAN’T give them the wedding that that’s been cancelled, or open up a venue for their birthday party, but you CAN give them something else!
It’s so important the your customers see you at this time as showing up for “them” and not for “you”. This cannot be about making a sale – this has to be about meeting a need!
Depending on which customer you’re serving there will be different levels of disappointment. Of course, the disappointment of a couple who can no longer get married will be a whole different level to the 21st birthday that can’t go ahead, but to each and every one of them, their event that is not going ahead, is a crushing blow for them and as a cake company, we need to think of a way to serve them through this.
Well, this totally depends on which customer you’re serving. Many bakers have such a wide range of customers across many different niches and therefore making one particular offer of a solution can be tricky. One of the most important things to do in order to be successful as a cake business is to have a focused niche. I know, it seems to go against everything you have ever thought of to streamline yourself to one particular niche, but it was this decision that caused my business to totally explode towards the end of 2019.
If you want to hear the details of how I did it in my business and learn how you can do the same in yours, then you absolutely need to download my ebook ‘You CAN have your cake and sell it too!’ in just five simple steps, I explain everything you need to put in place in your business to start turning the tide! Click here to get your hands on hundreds of pounds worth of knowledge for just $9.99 while it stays at the discounted price, for just a little while longer.
But in the meantime, if you want practical applicable ideas that you can implement to help your business navigate its way through COVID-19, just click the image below to download your copy!
Download your copy of 10 hacks to help YOUR CAKE BIZ beat COVID-19!! Learn 10 practical activities you can consider to help you keep your cake business afloat in these challenging times. Just click the image to download your copy!
Natasha Orumbie isn’t your ordinary baker! Yes she is well known in her industry for creating awesome works of edible art, but she has recently gained notoriety in the online world. She has catapulted her business from near obscurity with an Instagram following of just 400 to over 7000 in just 8 months and growing every day! Originally a teacher of teenagers by trade, she is naturally able to share knowledge in an engaging and humorous fashion, making her Instagram, blog posts and e-books a pleasure to read! She now takes great pleasure in teaching others how to bake, decorate and sell cakes of their own.